Franchise Details
Mrs. Fields
Business description
The Mrs. Fields Story
In 1977, Debbi Fields, a young American mother with no business experience decided to take control of her life.
Knowing how much her family and friends adored the delicious soft-baked cookies she made in her own kitchen, Debbi followed her dreams and opened the doors to Mrs. Fields Chocolate Chippery which would later become Mrs. Fields Cookies.
Many people doubted the success of a business that just sold cookies, but Debbi’s entrepreneurial spirit and dynamic personality combined with an unwavering commitment to quality soon made Mrs. Fields a nationwide success story.
In the 90’s Mrs. Fields began franchising and today there are over 500 stores around the world, owned by franchisees who share Debbi’s entrepreneurial spirit.
Here in Australia, we take Debbi’s original treasured recipes and fresh bake our delicious range of cookies as well as muffins, brownies, toasties and other tasty goodies daily in-store.
To us, Mrs. Fields is all about home-style, feel-good indulgence. They say the kitchen is the heart of the home, and we like to think that everyone visiting a Mrs. Fields store is welcomed into our ‘heart’.
What’s better than a warm, soft baked, scrumptious, Mrs. Fields cookie? Pairing it with a good espresso style coffee that’s what. That’s why our baristas are trained and certified by our own international coffee guru, ensuring satisfaction for even the most enthusiastic coffee connoisseur!
Debbi Fields saw her cookies as a small, sweet indulgence that could make everything better (even if just for a moment) and today, here in Australia we continue that philosophy of ‘moments made better’, striving to make people feel good through their cookie experience.
Whether a shared moment with your kids or a blissful moment of quiet indulgence, the fresh from the oven aroma’s and mouth-watering tastes of Mrs. Fields offers a heart-warming experience every time.
Want to take control of your life just like Debbi Fields did?